RESEARCH GETS VIRTUAL AND SOCIAL

internet is dominant research tool

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use of social media and other online tools (in percentages)

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influence of positive and negative comments on buying decisions

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importance of user-generated content on dealer and brand sites

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likelihood to purchase vehicle over the internet

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primary reason to purchase vehicle over the internet

view breakdown by country
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PROXIMITY IS THE KEY IN DEVELOPING MARKETS

willingness to travel to a dealership in 2011

Compare these data with the previus year
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SHRINKING BUYING CYCLE

vehicle buying cycle continues to contract (in percentages)

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MOBILE APPS: NEW COMMUNICATION CHANNEL

most useful mobile/smartphone applications (in percentages)

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